You never know what can result from a Twitter message. I follow many Valley reporters on Twitter. In return, some follow me. Tram Mai, host of Valley Dish on KPNX, is one.
I was watching her show one Friday afternoon and heard that her birthday was that Sunday. I decided to send her birthday greetings through a direct message on Twitter Sunday night. I also mentioned that I liked her show and that I had bought the ingredients over the weekend to make the chicken tortilla soup that was to be featured the next day.
On Monday, Tram replied back to my message about an hour before the show. I thought that was nice of her. I'm sure she receives dozens of messages daily. During the show, she mentioned that viewers have stopped her at the grocery store to talk about Valley Dish. She said she had checked her messages before the show and that people like Teresa Verbout in Chandler had already bought ingredients.
I was stunned. Of course, one of my first thoughts was why couldn't she have said my company's name, but that's just the PR professional in me. Throughout the 30-minute show, she said my full name again and my first name at the end.
I can't measure the return on investment this will bring. I'm not expecting to gain a client from the three broadcast mentions, but the fact that Tram Mai remembers me is enough. And maybe someday that relationship will help one of my clients.
